With the rapid growth of the popularity and application of the Internet in China, on December 12, 2000, People’s Net, Xinhua Net, China Net, CCTV International network, International online network, China Mouth News network, China Youth Net, etc. were approved by The State Council Information Office to carry out news business, and since then people have entered the era of network news. Network news refers to the news published and disseminated through the Internet, including the news information that the audience hears, listens, downloads, interacts with or spreads on the Internet. In view of this, this paper analyzes the characteristics of network news transmission, discusses the practical significance and existing problems of network news, and puts forward the development strategies of network news in our country.
In April 1994, China was fully connected to the Internet, and in January 1995, “Shenzhou Economist” magazine became the first online media in China. Since then, China’s network media has experienced more than 10 years of development, and the network media has achieved considerable development, one of the most direct and prominent manifestations is the progress of network media in news business. At the beginning of its birth, network news business is an extension of traditional news business. While absorbing the nutrients of traditional news business, it is also gradually forming its own unique features, some of which are even revolutionary, and may have an impact on the development of the news business of the whole media. With the help of the network as a platform, network news transcends the boundaries of time and space and is showing people a brand new world at an unpredictable speed.
1.1 Wide range of sources
News websites can reprint news from newspapers, television and other media, and any news can be converted into network news as long as it can be digitized into electronic text. In addition, most online news platforms are open. While news websites themselves provide a large amount of news, netizens also upload news continuously, accompanied by comments.
2.2 Fast Update
The network news platform is like a fast food restaurant, there are constantly news presented, and there are constantly news sinking, and massive information is constantly subjected to people’s waves, and rapid update is a major feature of network news. If a news website can’t update the news in time, it will cause the loss of Internet users.
2.3 Coexistence of true and false
Unlike other media, the network news review has to go through three levels of review, and the news sent by netizens often enters the communication channel without any review. The relative concealment of the identity of netizens.
2.4 Wide Impact
Once online news is published on several large and well-known websites, it will have a wide influence, and if netizens reprint and comment in large numbers, the influence will be even wider. Network news can gather online public opinions and form a huge network voice. With the further development and popularization of the network, the influence of network news will be more and more extensive, and the influence will continue to increase.
The biggest difference between network news media and traditional media is its strong timeliness. When it comes to breaking news, the traditional newspaper media have to wait for an issue of the newspaper to publish it, at least for an hour, at most for a few days. Television stations and radio stations need a certain amount of time to edit video and audio recordings, which makes the network have a unique advantage in dealing with breaking news events.
Therefore, network news breaks through the traditional concept of news communication and gives the audience a new experience in terms of viewing, listening and feeling. With the improvement of people’s awareness, network news will develop to a deeper level, which will completely subvert the traditional concept of network news. In general, network news reveals the “universal” news view that the previous news form does not have.
3.2 Problems existing in network news
In the network media, in order to attract the audience’s attention and popularity, a large number of entertainment and leisure festival and content related news, write some exciting celebrity fun, gossip, violence, thriller social news, and eventually develop into a low-level and entertainment new network involving sex and pornography. These result in online news becoming more of a nutrient-poor resource that does not satisfy our effective intake of useful information.
How to develop network news? How to enhance the sense of existence and reality of network news to make people bright? How to do a good job of network news to attract the public’s attention? These problems need to be solved urgently, because our lives are inseparable from the Internet. In view of these problems and the existing problems of network news mentioned in this article, the following development strategies are proposed:
4.1 Day awareness to improve the sense of network responsibility
Network news media must have a sense of social responsibility, constantly improve their political awareness and overall awareness, cherish their brand and overall reputation in the media industry, regulate their websites, consciously prevent and delete harmful and vulgar content, and play a role in building a civilized and progressive society.
4.2 Simplification, unified planning, clear classification and reasonable arrangement
Network news, we first come into contact with the open web page, and then perceive the following two sides: One is the most stimulating part of the web page, such as pictures, titles, colors, etc.; The second is the composite stimulus composed of each part of the page, that is, the overall appearance of the page. Following the habits of the audience, online news comments should place the most important news, pictures or advertisements in the top left corner of the page, which can attract more attention. At the same time, we should also pay attention to the setting of the main color of the web page.
4.3 Maintaining the credibility of online media
False news has seriously damaged the credibility of online media, to avoid the emergence of false news, first of all, we must be careful in the choice of news, when reprinting the maternal content, we can not take it for granted that it must be true because it is published in the newspaper, without verification.
Zhao Yunxia,
648mi group
